The Key Radio Levels for Music artists
For any self-promoting self-sufficient musician, the thought of taking up a radio promotion marketing campaign can, by itself, turn out to be mind-boggling. But, this concept is generally based upon these artists trying to acquire worldwide airplay with a local spending budget.
And, by doing this, self-promoting self-sufficient musicians quickly uncover an additional factor not normally regarded before… that participating in a global radio station promotion campaign results in hundreds and, perhaps, thousands of CD units for mass media connections alone.
As you can tell, this could also become a problem for independent artists, especially, if your promotion spending budget only provides for purchasing 1,000-CD packages at one time.
Beginning in the 1980’s, college radio stations grew to become a dominating force in not just finding independent recording music artists, but also in presenting new music artists to the public. Many hundreds of these specific music artists have ended up recognized ‘household’ names.
Furthermore, the school stations level contains a continuing reputation of representing, virtually, all types of music, a lot of which may by no means see the well known light of day time at the commercial radio station levels and, many times, nor at the non commercial level.
Therefore, if the musician has minimal resources for radio promotion, it’s extremely recommended that this he start exclusively with college radio for an additional factors:
* Much easier and quicker use of airwaves
* A lot more plentiful specialized and mix shows and programs
* Greater probability for both equally in-studio and phone interview to market music releases
* Much more opportunities for station Identity checks for even more publicity
* Corresponding college or university campus newspapers which will much more easily take and support new music broadcasted on the campus stations for developing a campus-wide buzz
* A all set and built-in marketplace within the campus community for recurring live shows to help expand support and supplement college airplay and campus media coverage
* An potential for grassroots circulation by way of providing both equally campus bookstores and campus music shops with new music releases
Is the college or university marketplace a viable market for your music product sales?
Although the real question is rhetorical in nature, you should evaluate the below U. S. college population statistics:
* You’ll find 631 public 4-year universities and colleges which have a combined college student population of 6,236,455.
* There’s also 1,835 private 4-year universites and colleges having a combined college student population of 3,440,953.
* Additionally, there is 1,081 public 2-year colleges that has a combined college student population of 5,996,701.
So, what final results could truly popular commercial new music styles experience, by simply working different organizations with the college or university market, i.e., campus radio, college press, college bookstores, college music stores, college live performances? Fairly pleasing ones, I’d suspect.
But, don’t forget! The above mentioned statistics only reference the us college/university possible listenership. College or university radio has a good percentage of listeners who are *not* students.
Amplify that, fans of college radio who just listen to the streaming part of college radio online, and who might, or might not, be in the college’s geographic area, i.e., military service members.